Abstract

The COVID-19 pandemic exerted a profound influence not only on cultural, industrial, and socio-economic spheres but also on the behavior of individuals. Governments and healthcare institutions implemented strategies aimed at effecting substantial alterations in consumer behavior in response to the coronavirus. This research endeavors to elucidate the transformations in consumer behavior engendered by the COVID-19 pandemic and offers invaluable insights into the enduring repercussions of the pandemic on consumer preferences and decision-making. By discerning emergent patterns and examining their implications for governmental entities, businesses, and marketing professionals, this study endeavors to dissect the salient factors influencing consumer behavior. The primary objective of this research is to scrutinize consumer predilections in the context of Jordan during and in the wake of the COVID-19 pandemic. The study garnered responses from 173 individuals across diverse demographic categories via an online survey. The findings reveal predominantly favorable assessments by consumers of their experiences with e-commerce. The results of this investigation hold potential utility for corporate decision-makers and marketing professionals seeking to adapt to evolving consumer purchasing patterns and formulate strategies aligned with shifting customer exigencies and preferences.