Abstract

Cyberbullying remains a pervasive issue globally and in Ecuador, fueled by the rapid evolution of the Internet, emerging trends in information and communication technologies (ICT), artificial intelligence (AI), and social networks. One of the primary contributing factors is the influence of social networks and AI, coupled with the absence of robust legal and judicial frameworks. The objective of this study is to propose a conceptual model for cybersecurity management in social networks. A deductive approach and exploratory research methods were used to analyze information from various official sources. The results include a mental map that identifies key stakeholders, a simulation designed to mitigate cyberbullying on social networks, and a conceptual model to address cyberbullying management. The study concludes that mitigating cyberbullying requires the implementation of appropriate AI tools and the development or improvement of cyberbullying laws in each country. Simulations demonstrated that in one scenario, the occurrence of cyberbullying could be reduced to an average of 25%, highlighting both the challenges and the potential of leveraging AI and updated legislation to combat this issue effectively.