Volume 1 - Issue 4
The Polidoxa Shift: a New Approach to Social Networks
- Manuel Mazzara
Newcastle University, Newcastle upon Tyne, UK
manuel.mazzara@ncl.ac.uk
- Antonio Marraffa
Polidoxa.com, Germany
antonio.marraffa@polidoxa.com
- Luca Biselli
Polidoxa.com, Germany
luca.biselli@mac.com
- Luca Chiarabini
University of Parma, Italy
luca.chiarabini@unipr.it
Keywords: Social Networks, Ranking Algorithm, Trust.
Abstract
Access to global information is of primary importance in a global world. The Internet contains a
huge amount of documents and it has a big potential as a news media, but the key is in the mecha-
nism in which information is accessed. This paper describes a novel idea consisting in combining the
potential of both social networks and search engines. We describe here the basic ideas behind a trust
ranking algorithm based on the activities and networking performed by users on a social network.
We motivate the need for Polidoxa, the combined social network and search engine, and we finally
describe the advantages over traditional media, traditional search engine like Google and social net-
work such as Facebook.